Booking Your First Gigs and Building a Local Circuit
Your first gigs are less about money and more about proving you're reliable. Every show you play well and on time makes the next booker's decision easier.
Be ready before you ask
A booker is quietly asking four things: will this band turn up on time, play a decent set, bring a few people, and be easy to deal with? Make the answer an obvious yes.
- A set you can play cold. Have a tight set of around half an hour ready, plus a shorter version in case the night runs late.
- Something to listen to. A demo or a clear live clip from rehearsal. Sound quality matters less than showing the band is together.
- One honest sentence describing your sound, and two or three bands you'd sit comfortably alongside on a bill.
- One contact person whose email or messages actually get answered.
- A decent photo that works when cropped small for a poster.
Find the right rooms
Open mics and jam nights
Low stakes, good practice, and the fastest way to meet other musicians and the people who run local venues.
Support slots
Ask bands a little further along than you if they need an opener. It's usually the easiest route into rooms that wouldn't book you as a headliner yet.
Small venues with a regular live night
Bars and pubs that already run live music understand how a band night works. Go to a few shows there first: you'll learn the size of the room, the kind of crowd, the sound setup and who does the booking.
Community and DIY spaces
Halls, arts centres and all-ages spaces can be great for building a younger or more varied audience. If you organise a show yourself, check permission, noise rules and basic safety before you sell a single ticket.
How to approach a booker
- Find out how they like to be contacted. Many venues list a booking email. Don't pitch the bar staff in the middle of a busy night.
- Keep the first message short. Who you are, your sound in a sentence, one or two links, dates you're free, and whether you can bring a full bill.
- Be honest about your draw. Never promise a crowd you can't deliver. Bookers remember.
- Follow up once after a week or two, politely. If there's still nothing, move on and try again in a few months.
- Accept reasonable offers quickly and confirm everything in writing.
Agree the details in writing
A short email confirming the basics prevents most arguments on the night:
- Date, load-in time, soundcheck time, set time and set length
- Who provides the drum kit, amps and PA, and what can be shared between bands
- How payment works (fee, door split, ticket share or nothing) and when it's paid
- Ticket or door price and who runs the door
- Guest list allowance
- Who is promoting the show and what's expected of each band
- Whether you can sell merch, and whether the venue takes a cut
- A contact name for the night
Build a local circuit
One gig is an event; a circuit is a habit. A few things help it grow:
- Don't overplay one town. Spacing shows out gives people a reason to come to the next one.
- Swap shows with bands from nearby towns. Put them on your local bill, and they return the favour on theirs.
- Build bills that make sense. Bands that suit each other share audiences rather than splitting them.
- Keep a simple venue log: contact, dates played, how it went, roughly how many came, and anything to remember next time.
- Be kind to the sound engineer and staff. They talk to bookers more than you do.
On the night
Arrive on time, be ready to soundcheck, start and finish when you said you would, and clear the stage quickly for the next band. Settle money politely and leave the room as you found it. Put a sign-up sheet or a simple link at your merch table so the people who enjoyed it can hear about the next one.